B2B guide to corrugated shipping box flute types, board grades, burst strength testing and custom print options for branded e-commerce packaging.
The shipping box is often the first physical touchpoint between an e-commerce brand and its customer — it arrives on a doorstep and is photographed, unboxed and sometimes shared on social media. Yet the shipping box also needs to survive a distribution journey that includes automated sorting belts, fork-lift handling, stacking in a container, and the last-mile drop. Getting the specification right means balancing protection, cost and brand experience.
| Flute | Thickness | Best For |
|---|---|---|
| A-flute | ~4.8mm | Fragile items, heavy products; maximum cushioning |
| B-flute | ~3.2mm | Canned goods, displays; good stacking strength, flat profile |
| C-flute | ~4.0mm | General shipping; most common single-wall flute |
| E-flute | ~1.6mm | Retail packaging, pizza boxes, cosmetic shipping; fine print surface |
| BC double-wall | ~7.0mm | Heavy electronics, appliances; maximum stacking strength |
Corrugated board is specified by the liner and medium grades. Common specifications:
For short runs and e-commerce mailer boxes, there are two options:
For Amazon FBA, corrugated boxes must pass Amazon's ISTA 6A test (SIOC — ships in own container) or be packaged to pass fragmentation test with a certified over-box. Key parameters: Edge Crush Test (ECT) minimum 32 ECT for single-wall, Burst Test (Mullen) or BCT (Box Compression Test) matched to stacking weight. Ask your supplier to confirm the BCT value for your packed box weight and stacking configuration.
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