Soft Touch Packaging
Soft-touch coating for premium tactile packaging used in cosmetics, luxury gift and retail projects.
Best Use Cases
Use this finish when brand recognition, shelf impact and premium tactile experience are more important than the lowest unit cost.
How Soft-Touch Lamination Works on Packaging
Soft-touch lamination (also called velvet lamination or rubber-feel coating) uses a specialised BOPP film with a micro-texture surface engineered to mimic the feel of suede or velvet. When a consumer picks up packaging with soft-touch lamination, the tactile signal immediately communicates premium quality — the coating has become the dominant finish for high-margin cosmetics, fragrance, electronics accessories and luxury chocolate packaging.
From a production standpoint, soft-touch film behaves similarly to standard matte BOPP lamination — it is adhesive-bonded to the printed substrate by heat and pressure — but requires a slightly higher temperature and pressure setting to achieve uniform adhesion without surface orange-peel. The finish is compatible with spot UV overprint, hot foil stamping and embossing, though the foil adhesion threshold must be verified on the specific film grade; BestPackFactory routinely tests combinations before committing to a production run. The velvety surface is slightly more susceptible to fingerprint and scuff marks than standard matte lam, so buyers should specify packaging with minimal handling surfaces or pair with anti-fingerprint coating where needed.
Specification Reference for B2B RFQ
| Film type | Soft-touch BOPP (specialised grade); also available as water-based soft-touch coating |
| Tactile character | Suede / velvet feel; coefficient of friction higher than standard matte BOPP |
| Substrate compatibility | Coated art paper 100gsm+, SBS board, rigid box wrap paper |
| Secondary finish compatibility | Spot UV (verified adhesion required); hot foil (grade-dependent); emboss |
| Common applications | Luxury cosmetic boxes, fragrance cartons, electronics accessory packaging, premium chocolate boxes |
| MOQ | 500 PCS |
| Lead time for sample | 5–7 working days after artwork confirmation |
Quote this finish
Send packaging type, artwork and finish area. We will check process feasibility and cost.